Advanced Artist Management Course
Learn from your expert tutor, live in the virtual classroom


Our Advanced Artist Management course is for current artist managers, or any student that has previously completed our Artist Management course.


During this advanced course we'll rapidly build upon your foundation in artist management, providing the very latest skills and techniques for success, whilst developing cutting edge innovative ideas and concepts, set to revolutionise our profession. We'll examine everything from the building of your artist management company, intellectual property protection, techniques for breaking into emerging territories, skills in creating fan experience journeys, explanations of new technologies such as blockchain, AI and much more. Our Advanced Artist Management course will place you at the front of the rapidly evolving music business ecosystem.

New to artist management? See details of our introductory Artist Management course here

Speak with a course advisor  | 0207 0784022


Available Course Dates


Online in our virtual classroom:

(Find out more about how our online courses work)

19 to 26 March 2022 | Every Saturday | 10:00-15:00 *

* UK time


Meet The Course Leader | Matt Errington


Hi, I’m Matt, the Advanced Artist Management tutor at SMB: The School of Music Business.  
I began my career as a music journalist, working at national publications such as Time Out, Dazed and Confused and Spin magazine. I later became a successful music business entrepreneur, music marketer and artist manager, running campaigns for a host of successful bands that saw me work alongside the likes of photographer Rankin, sign major international publishing and recording contracts, lead headline tours of the UK, Europe, America and much more. Today I continue to lead campaigns that have secured millions of Spotify plays, international playlist support and streaming chart entries. In 2015, I won the Music Export For Growth award from The BPI and UK Trade and Industry, for my work developing UK artists overseas.  

In 2018 I was appointed Expert Board Member for Jump: The European Music Market Accelerator, co-funded by the Creative Europe Programme of the European Union, to help develop innovative new business models within the industry. From now until 2023, we will be supporting some of the most innovative music businesses in the world. You can also find me talking regularly at industry events, including SXSW, Liverpool Sound City, Line 6 What's Next Conferences, MIL - Lisbon International Music Network and many others.  I love passing on my knowledge and experience to help artists and new music business professionals find their feet in the business. 

Winner of 'The BPI's Music Export For Growth Scheme Award' for his work developing artists internationally.

"Matt Errington has been able to give his bands a major boost on an independent budget."

"Errington is on a mission to not just change the perception of the industry but to professionalise those within it."

Expert Board Member of EU's Jump European Music Market Accelerator

SMB: The School of Music Business. Online music business courses for all as featured by The Independent, BBC 6 Music, The Unsigned Guide, M Magazine, PRS For Music, Pirate Studios, Jump European Music Market Accelerator, SXSW and MIL Lisbon.
SMB: The School of Music Business. Online music business courses for all as featured by The Independent, BBC 6 Music, The Unsigned Guide, M Magazine, PRS For Music, Pirate Studios, Jump European Music Market Accelerator, SXSW and MIL Lisbon.
SMB: The School of Music Business. Online music business courses for all as featured by The Independent, BBC 6 Music, The Unsigned Guide, M Magazine, PRS For Music, Pirate Studios, Jump European Music Market Accelerator, SXSW and MIL Lisbon.


Artist managers are having to keep pace with a rapidly evolving industry. Those that can work in unison with those changes, are the managers that succeed for themselves and their clients. Our Advanced Artist Management course provides you with these new skills, cutting edge techniques and encourages the development of your own innovative ideas.

SMB: The School of Music Business. Online music business courses for all as featured by The Independent, BBC 6 Music, The Unsigned Guide, M Magazine, PRS For Music, Pirate Studios, Jump European Music Market Accelerator, SXSW and MIL Lisbon.


Hear from one of our recent Advanced Artist Management students | Harry Stanhope
SMB: The School of Music Business. Online music business courses for all including Advanced Artist Management. Read a review to find out what one of our recent students had to say about their time with us. Study the music industry, online in our virtual classrooms.


SMB is different because it isn’t just a course that you take and then that’s it, you become part of a community alongside other students who are all happy to help each other and share their own experiences within the industry. I’m grateful for SMB for providing me with so much support in my development as an artist manager and giving me the most up to date information to ensure I’m set up for a role in the industry.


Read the full review here

Topics Covered | Syllabus


Module One

  • The artist management company 

    • Structure, formation and development

    • New business models for the manager and artist

    • Contracting staff and the forms of compensation

    • Finding, developing and utilising management interns

    • Job description templates and appraisals

  • The artist manager’s business plan

  • Conflicts of interest and issues of expanding the role of the manager to label and publishing functions 

  • Investment

    • Finding investment for your company

    • Artist investment agreements

  • The manager as a consultant​

  • Restructuring the music industry for a new age​

  • Business managers and their role

  • The new music industry​ including the post album era, the next format of social music and labels as a service

  • Introduction to the practical project

Module Three

  • Fanbase engagement 

    • Audience building

    • Fan base nurturing and growth

    • Understanding and cementing the principal connection
      of the super fan

    • Latest discovery techniques including the growth of new platforms such as Tiktok

  • Managing digital design and new fan experiences

    • Working with digital designers 

    • Building user experiences with brands and label creatives

    • The fan experience journey - a case study 

  • Successful management of brand partnerships

    • Best practice guides for building these relationships

    • Latest developments in how brands partner with music

    • Pitching an established artist for sponsorship

    • Working with entertainment lawyers​

    • IP, copyright and trademarks

Module Two

  • Artist on-boarding process

  • Working with a signed artist

  • Establishing successful relationships with your artist’s record label

    • An in-depth look at contract provisions and their implications

    • Overseeing and supporting the in-house marketing of an artist at a record label

    • Monitoring label spend and support

  • Artist development 

    • New methods of development

    • The artist as a writer - managing writers

    • The artist as a producer - managing producers

    • Co-writes, ghost writers and organising splits and
      ownership of music

    • Collaborations and featured artists

    • The artist influencer - developing artists that have found initial success in other areas including TV and fashion

    • Secondary revenue streams for the artist

  • Professional pitching and presentation masterclass

Module Four

  • Big data - the manager as a data analyst

    • Sources of data, ownership, protection and uses​

  • Blockchain, VR, AI and advances in music business technology

    • Implications and case studies of practical usage ​

  • Developing revenue in emerging international territories

    • The growth and future prospects of emerging markets and issues associated with them, including China & the Middle East

    • Issues and opportunities for developing foreign language artists in English speaking territories 

    • International showcases and how to use them successfully for industry networking 

    • A guide to trans-national support including Jump: European Music Market Accelerator and MEGS: Music Export For Growth Scheme

    • Applying for visas, requirements and costs

    • Using new sources of data to target and grow international territories where the artist is finding success

  • Conclusion of practical project


FAQs | Frequently Asked Questions

Who is the course suitable for?

This course is suitable for current and established artist managers looking to update and advance their professional skills, as well as Music Business Fundamentals or Artist Management alumni. Students interested in the advanced workings of artist management and the methods being used by the best artist managers today will benefit from this course. If you are new to artist management, we recommend completing our Artist Management course first, before enrolling for this Advanced Artist Management course. You should be 18 years old or older.​

Does the course take place online?

Yes. Until further notice, all of our courses will be taking place online, through our virtual classrooms. These online courses take place live, so you can interact with your tutor and other students in real-time! With high quality video and audio, live notes, quizzes and breakout group sessions - the virtual classroom provides an immersive learning experience, where ever you are in the world!

Will I get a course certificate?

Upon completion, students will receive a Certificate of Completion, signed by the tutor and the school directors, in the post.

Do I need to provide anything?

A pen and notepad is all you require! We also provide comprehensive notes throughout the course. You will need internet access and a web browser (Chrome/Firefox). Prior to the start date of your course you will receive a web link and a password to access the virtual classroom.

I have more questions...

No problem! You can call us on +44 (0) 207 078 4022, or email us at, and we'll be very happy to help.

Which topics are covered during the course?

  • The artist management company - forming, structuring and developing
  • New business models and innovative structures
  • The artist management company business plan
  • Conflicts of interest and the manager's expanding role
  • Investment - finding investment and structure artist investment agreements
  • Restructuring the sector for the new music industry
  • The post album era, the next format of music and labels as a service
  • Artist on-boarding
  • Establishing successful relationships with the label
  • Advanced contract provisions of the record deal
  • Artist development
  • Managing the songwriter
  • Co-writes, ghost writers, split sheets and more
  • Managing the producer
  • Producer payments and production deals
  • Fanbase engagement
  • Managing digital design and new fan experiences
  • Brand partnership success
  • Big data - the manager as a data analyst
  • New technologies from blockchain to VR
  • Developing artists in international territories
  • and much more


Enrol | Secure Your Place Today

Enrol online via our secure booking system powered by Paypal.

You will receive a confirmation by email upon booking.
Payment plan options are also available; for details email us here.

(Inclusive of VAT)

SMB The School of Music Business - music business courses in London. Music industry short courses taught by music business professionals. Evening classes including artist management, music PR, music journalism, music marketing, starting a record label and more.

Tuition Fees: £449