Our Advanced Artist Management course is for current artist managers, or any student that has previously completed our Artist Management course.
During this advanced course we'll rapidly build upon your foundation in artist management, providing the very latest skills and techniques for success, whilst developing cutting edge innovative ideas and concepts, set to revolutionise our profession. We'll examine everything from the building of your artist management company, intellectual property protection, techniques for breaking into emerging territories, skills in creating fan experience journeys, explanations of new technologies such as blockchain, AI and much more. Our Advanced Artist Management course will place you at the front of the rapidly evolving music business ecosystem.
New to artist management? See details of our introductory Artist Management course here.
Speak with a course advisor | 0207 0784022
Available Course Dates
Online in our virtual classroom:
04-12 Feb 2021 | Every Thur & Fri | 18:30-21:00 *
10 & 11 Apr 2021 | Sat & Sun | 10:00-16:00 *
04-25 May 2021 | Tuesdays | 18:00-20:30 *
* UK time
Meet The Course Leader | Matt Errington
Hi, I’m Matt, the Advanced Artist Management tutor at SMB: The School of Music Business.
I began my career as a music journalist, working at national publications such as Time Out, Dazed and Confused and Spin magazine. I later became a successful music business entrepreneur, music marketer and artist manager, running campaigns for a host of successful bands that saw me work alongside the likes of photographer Rankin, sign major international publishing and recording contracts, lead headline tours of the UK, Europe, America and much more. Today I continue to lead campaigns that have secured millions of Spotify plays, international playlist support and streaming chart entries. In 2015, I won the Music Export For Growth award from The BPI and UK Trade and Industry, for my work developing UK artists overseas.
In 2018 I was appointed Expert Board Member for Jump: The European Music Market Accelerator, co-funded by the Creative Europe Programme of the European Union, to help develop innovative new business models within the industry. From now until 2023, we will be supporting some of the most innovative music businesses in the world. You can also find me talking regularly at industry events, including SXSW, Liverpool Sound City, Line 6 What's Next Conferences, MIL - Lisbon International Music Network and many others. I love passing on my knowledge and experience to help artists and new music business professionals find their feet in the business.
Winner of 'The BPI's Music Export For Growth Scheme Award' for his work developing artists internationally.
"Matt Errington has been able to give his bands a major boost on an independent budget."
"Errington is on a mission to not just change the perception of the industry but to professionalise those within it."
Expert Board Member of EU's Jump European Music Market Accelerator
Artist managers are having to keep pace with a rapidly evolving industry. Those that can work in unison with those changes, are the managers that succeed for themselves and their clients. Our Advanced Artist Management course provides you with these new skills, cutting edge techniques and encourages the development of your own innovative ideas.
Hear from one of our recent Advanced Artist Management students | Harry Stanhope
SMB is different because it isn’t just a course that you take and then that’s it, you become part of a community alongside other students who are all happy to help each other and share their own experiences within the industry. I’m grateful for SMB for providing me with so much support in my development as an artist manager and giving me the most up to date information to ensure I’m set up for a role in the industry.