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"We're looking forward to welcoming you to SMB: The School of Music Business!"

Book Your Course Today!

Enrol today for your course at SMB: The School of Music Business. You will receive a confirmation of your place, shortly after booking. All prices shown are inclusive of VAT. 
If you would rather pay by phone, please call us on +44 (0) 207 078 4022.


Music Marketing & Promotion

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Product Details

What are the most successful and up to date methods of marketing bands and artists? Our Music Marketing & Promotion course is the most comprehensive place to start - guiding you through a masterclass in promoting artists and their music.

We’ll start by examining traditional music marketing strategies, and together we’ll create an innovative digital marketing campaign, embracing all of the latest techniques used in media (print and online), streaming services and playlists, radio & press promotion (online and traditional), retail & distribution (digital and physical), advertising, touring and more.

You'll discover how to define and develop the brand of an artist/band, how to secure influencer support including press, radio and playlist features, and how to utilise the many digital tools available to us in 2020. We'll then bring our new skills together and plan the perfect release campaign.

It's an in depth and entertaining 'how to' for finding, building and monetising an audience for music today.

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