Independent Artist Bootcamp

Everything You Need To Know To Succeed As An Independent Artist

 

Are you an independent artist or band, looking to build a successful career? If so, then our Independent Artist Bootcamp is for you!


Being a successful independent artist, means running a successful business. In this comprehensive, practical and pioneering course, we'll provide you with the latest skills to succeed in creating a brand proposition, building a passionate digital and real-world fanbase, self-releasing and promoting your work, and monetising your incredible talent.

 

We'll show you step by step, how to take the lead, protect your creative freedom and safeguard the ownership of your music, in this independent era.

You’ll be taught by leading music professionals, meet likeminded individuals, examine real world case studies and take part in engaging activities. Most importantly - you’ll learn the latest skills to succeed in your music career, on your own terms and you'll see why there's never been a better time to be an independent artist. 

After our bootcamp you may want to understand more about how the wider music industry works, how it's structured and the roles of professionals within it; labels, A&R, management, publishers, agents and more. If so, then our popular Music Business Fundamentals Course would be the perfect next step. 

We're very proud of our 'Excellent' Trustpilot rating. Find out why our students give us 5 star reviews across the board here.

- Available Dates -

15 & 16 Feb 2020 | Saturday & Sunday | 10:30 - 17:00
11 & 12 June 2020 |
Saturday & Sunday | 10:30 - 17:00

Tuition Fees:

£695 (inclusive of VAT)

Early Booking Offer | £595
Save £100 if you enrol by 31st December 2019

Some of the areas we'll cover:

  • The artist entrepreneur: your money and your business

  • Creating a career plan and strategy

  • Protecting and monetising your music and brand

  • Copyrights, trademarks, intellectual property

  • Band partnership agreements

  • A guide to working with co-writers and producers

  • Building the independent team and services available

  • Independent distribution: releasing your music

  • Collection societies: PRS, PPL and MCPS

  • New ways of independently working with the industry 

  • Securing syncs and brand partnerships

  • Branding masterclass: your artist proposition

  • Social media masterclasses in building your audience

    • Includes Facebook, Instagram, YouTube & TikTok

  • Content creation and proliferation

  • Securing press, tastemaker support and radio plays

  • A comprehensive guide to streaming services

  • Spotify marketing workshop - getting on to playlists

  • Live strategy and touring logistics

  • The perfect release strategy and timetable

  • Funding opportunities for the independent artist

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Read some reviews from Matt's recent students

 

Meet The Course Leader | Matt Errington

Hi, I’m Matt, the Independent Artist Bootcamp tutor at SMB: The School of Music Business.  


I began my career as a music journalist, working at national publications such as Time Out, Dazed and Confused and Spin magazine. I later became a successful music business entrepreneur, music marketer and artist manager, running campaigns for a host of successful bands that saw me work alongside the likes of photographer Rankin, sign major international publishing and recording contracts, lead headline tours of the UK, Europe, America and much more. Very recently I led a campaign that secured a new artist millions of Spotify plays, widespread playlist support and streaming chart entries. In 2015, I won the Music Export For Growth award from The BPI and UK Trade and Industry, for my work developing UK artists overseas.  

In 2018 I was appointed Expert Board Member for Jump: The European Music Market Accelerator, co-funded by the Creative Europe Programme of the European Union, to help develop innovative new business models within the industry. From now until 2022, we will be supporting some of the most innovative music businesses in the world. You can also find me talking regularly at industry events, including SXSW, Liverpool Sound City, Line 6 What's Next Conferences, MIL - Lisbon International Music Network and many others.  I love passing on my knowledge and experience to help artists and new music business professionals find their feet in the business. 

Winner of 'The Music Export For Growth Scheme Award' for his work developing the career of an independent UK artist internationally.

"If you're willing to get creative then a lack of funding doesn't have to prevent you making the most of your ideas. Matt Errington has been able to give his bands a major boost on an independent budget."

Want to talk to a course advisor? Contact us on Live Chat, or call us today: 

Independent Artist Bootcamp | Syllabus

 
Day One

We'll be covering all of these topics on Saturday:

  • The independent artist entrepreneur

    • Your business as an independent artist

    • Your revenues – where the money comes from

  • Structure your business and get organised

  • Set your objectives and targets – the career plan

  • Onboarding – getting started and getting serious

  • Understand, protect and monetise your rights:

    • Sound recording copyrights

    • Composition copyrights

    • Trademarks and Intellectual Property

    • Protecting your work

  • Band partnership agreements

    • A guide to the BPA and what to include and consider

    • Splits of revenue, name ownership, adding members, departing members etc.

    • Disputes, disagreements, voting rights and commitments

    • Sample agreement

  • Working with producers

    • Producer agreements

    • How, when and what do producers get paid?

  • Working with co-writers

    • Setting up song writing sessions

    • Songwriter splits and agreements

  • Building and contracting the independent team

  • A guide to independent distributors

  • Collect the money you are owed

  • Working with collection agencies – PRS, PPL, MCPS

    • Administration deals

  • Legal representation and the Musicians Union

  • New tools, apps and services designed for the independent artist

  • When and how to engage with managers, labels and publishers

    • How to build contacts in the business

    • A guide to pitching and presenting

  • New ways of working with the industry independently

    • Kobalt and Instrumental case studies

  • Securing sync and brand partnerships as an independent artist

  • Non-exclusive sync agent deals

  • Brand partnerships, endorsement and sponsorships

Day Two

We'll be covering all of these topics on Sunday:

  • Branding masterclass

    • Find your artist proposition

    • Practical activity to define and develop your brand story

  • Facebook and Instagram promotion

    • Building fan engagement on both platforms

    • Increasing organic reach & understanding the algorithms

    • Best types of content, best times to post, and tips from social media stars

    • Social advertising strategy and budgeting

    • The rise of the ‘story’ and it’s best use – case studies

  • Social music success: a look at best use of TikTok and YouTube in viral reach

  • Content creation – the 30 types of content that drive engagement on social media

  • PR and radio - working with publicists and pluggers

  • Securing your own press as an independent artist

  • Securing your own radio – how to get spot plays

  • Streaming success

    • A comprehensive guide to the streaming landscape

  • Spotify marketing workshop

    • How to get on to Spotify curated playlists – a full guide

  • The Spotify For Artists app – and how to utilise it’s potential

  • Pre-saves functions and working closely with your distributor

  • How to secure label playlist support (Filtr, Topsify and Digster)

  • Creating and promoting your own playlists

  • Live strategy

    • Working with agents and promoters

    • Booking your own shows, tours or festivals

    • Advancing a show and organising the execution of it

    • DIY tour management

  • The perfect independent release strategy

    • The six week plan of action

    • Distribution

    • The assets you need to create

    • Finding your media hook

    • Lead in times and impact dates

  • Funding ppportunities

    • Applying for grants and funding your artist project

    • PRS Foundation, PRS Momentum, MEGS and Arts Councils

FAQs | Some Frequently Asked Questions

 

Who is the course suitable for?

Our Independent Artist Bootcamp is for any artist or band that want to take their music career to the next level. Students must be 18 years old or older, and no previous experience is necessary. 

Where does the course take place?

Our course takes place at our beautiful school in Holland Park, a short walk from the major record labels on High Street Kensington.

Will I get a course certificate? 

Upon completion, students will receive an Independent Artist Bootcamp Certificate, signed by the tutor and the school directors.

Do I need to bring anything with me? 

A pen and notepad is all you require! We also provide comprehensive notes throughout the course.

I have more questions!
Just give us a call on 0207 078 4022 or email us here.

Enrol | Secure Your Place Today

Tuition Fees:

£695 (inclusive of VAT)

Early Booking Offer | £595
Save £100 if you enrol by 31st December 2019

Enrol online via our secure booking system powered by Paypal.

You will receive a confirmation by email upon booking.
Payment plan options are also available; for details email us here.

SMB The School of Music Business - music business courses in London. Music industry short courses taught by music business professionals. Evening classes including artist management, music PR, music journalism, music marketing, starting a record label and more.
 
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