Get The Latest Skills You Need To Promote Music And Build A Devoted Fanbase
Our Music Marketing & Promotion course provides artists, bands and industry professionals with the most up-to-date skills for building a loyal fanbase. Over four in-depth modules, our online masterclasses will equip you with cutting-edge techniques to find, grow and monetise your audience.
Together on this immersive course we’ll examine modern music marketing practices and embrace innovative digital strategies. You’ll learn how to skilfully utilise the power of social media, playlists, live-streaming, online advertising, press, PR, and radio. We’ll support you in defining, developing and amplifying a truly meaningful and authentic music brand.
Our course presents a rare opportunity to work closely alongside an esteemed music business professional. Throughout each class, Matt Errington, an artist manager and global industry consultant, will passionately deliver his music marketing knowledge, derived from 20 years of experience. In 2020, The Independent said “Errington is on a mission to not only change the perception of the industry, but to professionalise those within it.”
Students that have completed this comprehensive and entertaining course, have gone on to successfully release their own music, fast track their careers, or find employment within record labels, management companies, music PR firms and more. We’re proud of their achievements and enjoy keeping in touch through our Alumni Community. You can read about their experiences of studying at SMB: The School of Music Business here.
We look forward to welcoming you to our Music Marketing & Promotion course and guiding you on your own music industry journey.
Available Course Dates
Online in our virtual classroom:
07 & 14 Nov 2020 | Saturdays | 10:30-16:00 *
05 & 06 December 2020 | Sat & Sun | 10:00-15:30 *
06 - 27 January 2021 | Wednesdays | 18:30-21:00 *
* UK time
The passionate, engaging and personal tutorship we’re renowned for
An opportunity to learn from a respected music industry professional
The most up-to-date, relevant and immediately applicable skills available
A feature rich, immersive and interactive online learning platform
A certificate of successful course completion, posted to you
An invite to join an active and supportive online alumni community
We will provide:
Speak with a course advisor
+44 (0) 207 078 4022
Meet The Tutor | Matt Errington
Hi, I'm Matt, the Music Marketing tutor at SMB: The School of Music Business.
I began my career as a music journalist, working at national publications such as Time Out, Dazed and Confused and Spin magazine. I later became a successful music business entrepreneur, music marketer and artist manager, running campaigns for a host of successful bands that saw me work alongside the likes of photographer Rankin, sign major international publishing and recording contracts, lead headline tours of the UK, Europe, America and much more. Today I continue to lead campaigns that have secured millions of Spotify plays, international playlist support and streaming chart entries. In 2015, I won the Music Export For Growth award from The BPI and UK Trade and Industry, for my work developing UK artists overseas.
In 2018 I was appointed Expert Board Member for Jump: The European Music Market Accelerator, co-funded by the Creative Europe Programme of the European Union, to help develop innovative new business models within the industry. From now until 2023, we will be supporting some of the most innovative music businesses in the world. You can also find me talking regularly at industry events, including SXSW, Liverpool Sound City, Line 6 What's Next Conferences, MIL - Lisbon International Music Network and many others. I love passing on my knowledge and experience to help artists and new music business professionals find their feet in the business.