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Music Marketing
& Promotion

Get The Latest Skills You Need To Promote Music And Build A Devoted Fanbase



Next course:

05 to 26 September 2023
Tuesdays, 18:00 - 20:30

Future dates:
03 to 24 October 2023 | Tuesdays | 18:00-20:30

08 to 29 November 2023 | Wednesdays | 18:00-20:30

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Our Music Marketing & Promotion course...

provides artists, bands and industry professionals with the most up-to-date skills for building a loyal fanbase. Over four in-depth modules, our online masterclasses will equip you with cutting-edge techniques to find, grow and monetise your audience.

Together on this immersive course we’ll examine modern music marketing practices and embrace innovative digital strategies. You’ll learn how to skilfully utilise the power of social media, playlists, live-streaming, online advertising, press, PR, digital experiences, ChatGPT and radio. We’ll support you in defining, developing and amplifying a truly meaningful and authentic music brand.

Our course presents a rare opportunity to work closely alongside an esteemed music business professional. Throughout each class, Matt Errington, an artist manager and global industry consultant, will passionately deliver his music marketing knowledge, derived from 20 years of experience. In 2020, The Independent said “Errington is on a mission to not only change the perception of the industry, but to professionalise those within it.”

Students that have completed this comprehensive and entertaining course, have gone on to successfully release their own music, fast track their careers, or find employment within record labels, management companies, music PR firms and more. We’re proud of their achievements and enjoy keeping in touch through our Alumni Community. You can read about their experiences of studying at SMB: The School of Music Business here



"Music marketing is varied and ever changing - but ignore it and your art remains a hobby" 


Course curriculum:

Course Leader

Hi, I'm Matt, the Music Marketing tutor at SMB: The School of Music Business.

Course Leader: Matt Errington



I began my career as a music journalist, working at national publications such as Time Out, Dazed and Confused and Spin magazine. I later became a successful music business entrepreneur, music marketer and artist manager, running campaigns for a host of successful bands that saw me work alongside the likes of photographer Rankin, sign major international publishing and recording contracts, lead headline tours of the UK, Europe, America and much more. Today I continue to lead campaigns that have secured millions of Spotify plays, international playlist support and streaming chart entries. In 2015, I won the Music Export For Growth award from The BPI and UK Trade and Industry, for my work developing UK artists overseas.  

In 2018 I was appointed Expert Board Member for Jump: The European Music Market Accelerator, co-funded by the Creative Europe Programme of the European Union, to help develop innovative new business models within the industry. From now until 2027, we will be supporting some of the most innovative music businesses in the world. As an investor, advisor and consultant, I am working on major industry build  and capital investment projects around the world. You can also find me talking regularly at industry events, including SXSW, Liverpool Sound City, Line 6 What's Next Conferences, MIL - Lisbon International Music Network and many others.  I love passing on my knowledge and experience to help artists and new music business professionals find their feet in the business. 


"Errington is on a mission to not just change the perception of the industry but to professionalise those within it."


"The thing I love most about my work at SMB, is hearing about the work my students have gone on to do in the music industry. I regularly find myself working alongside them at labels and meeting them at industry events around the globe. It's inspiring"


"Matt has been able to give his bands a major boost even on an independent budget. It's impressive to see him at work."


The Leaders of Music Industry Education | Why choose SMB?


Personal Tutorship

Learn from respected industry professionals, in the passionate, engaging and personal method we're renowned for


Receive a digital and physical, holographed 'Certificate of Completion' signed by the faculty, to demonstrate your acheivement

Get The Skills Advantage

Our courses provide the most up-to-date and relevent skills you need, ready to apply immediately within your own career 

Critically Acclaimed

With our 100% 5 Star Trustpilot rating, and national acclaim in the press, you can be confident you're studying at the best online music industry institution


Our classes are taught live and you'll not only network with the tutors but with like-minded, ambitious classmates

Alumni Community

 You will be invited to join an online alumni group where you can network, share ideas, ask questions and promote your work



The learning I received has transformed my outlook on music marketing and branding, boosting my confidence and my ambition. I learnt more on SMB’s music marketing programme than on any other course, workshop or conference I took previously. I attribute this to the teacher’s transparency, clarity and commitment to ethical practice.

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I cannot recommend SMB enough! I attended the Music Marketing and Promotion course and I couldn't be happier with it. Matt provided extensive look into the behind-the-scenes of music business and shared many valuable tips and tricks. If you're looking to kick-start your career in music business then this school is for you!

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As an independent artist, it's very rare you get to see how major labels, brands, and even streaming services operate. Matt went above and beyond to assist me in my current situation and offered invaluable advice on how to grow and make meaningful connections. Would highly recommend to anyone involved in the music industry.






Students that fully complete their course will receive a digital certificate and a holographic protected physical certificate, posted securely to your address. This is perfect for proving your understanding and skills to employers, and to celebrate your achievements. 

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Next course:

05 to 26 September 2023
Tuesdays, 18:00 - 20:30

Limited places available


Enrol today


£449 inc VAT

SMB The School of Music Business - music business courses in London. Music industry short courses taught by music business professionals. Evening classes including artist management, music PR, music journalism, music marketing, starting a record label and more.

Email us HERE for additional payment plans and options

Enrolments close in

Enrolments could end without notice, once the course is full.

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