What are the most successful and up to date methods of marketing bands and artists? Our Music Marketing & Promotion course is the most comprehensive place to start - guiding you through a masterclass in promoting artists and their music.
We’ll start by examining traditional music marketing strategies, and together we’ll create an innovative digital marketing campaign, embracing all of the latest techniques used in media (print and online), streaming services and playlists, radio & press promotion (online and traditional), retail & distribution (digital and physical), advertising, touring and more.
You'll discover how to define and develop the brand of an artist/band, how to secure influencer support including press, radio and playlist features, and how to utilise the many digital tools available to us in 2020. We'll then bring our new skills together and plan the perfect release campaign.
It's an in depth and entertaining 'how to' for finding, building and monetising an audience for music today.
Speak with a course advisor | 0207 0784022
Available Course Dates
Online in our virtual classroom:
27-28 June 2020 | Sat & Sun | 10:30-16:00 *
01-09 August 2020 | Each Sat & Sun | 17:00-19:30 *
* Times in BST (UK time)
Meet The Tutor | Matt Errington
Hi, I’m Matt, the Music Marketing & Promotion tutor at SMB: The School of Music Business.
I began my career as a music journalist, working at national publications such as Time Out, Dazed and Confused and Spin magazine. I later became a successful music business entrepreneur, music marketer and artist manager, running campaigns for a host of successful bands that saw me work alongside the likes of photographer Rankin, sign major international publishing and recording contracts, lead headline tours of the UK, Europe, America and much more. Today I continue to lead campaigns that have secured millions of Spotify plays, international playlist support and streaming chart entries. In 2015, I won the Music Export For Growth award from The BPI and UK Trade and Industry, for my work developing UK artists overseas.
In 2018 I was appointed Expert Board Member for Jump: The European Music Market Accelerator, co-funded by the Creative Europe Programme of the European Union, to help develop innovative new business models within the industry. From now until 2023, we will be supporting some of the most innovative music businesses in the world. You can also find me talking regularly at industry events, including SXSW, Liverpool Sound City, Line 6 What's Next Conferences, MIL - Lisbon International Music Network and many others. I love passing on my knowledge and experience to help artists and new music business professionals find their feet in the business.
Winner of 'The Music Export For Growth Scheme Award' for his work developing artists internationally.
"Matt Errington has been able to give his bands a major boost on an independent budget."
"Errington is on a mission to not just change the perception of the industry but to professionalise those within it."
Expert Board Member of EU's Jump European Music Market Accelerator
Hear from one of our recent Music Marketing & Promotion students | Rebekah Ubuntu
I would recommend anyone trying to market themselves for a career in music to take courses at SMB. After doing a lot of research on other courses and programmes, I settled on SMB and I’m so glad I did. The learning I received has transformed my outlook on music marketing and branding, boosting my confidence and my ambition. I gained in-depth up-to-date music marketing knowledge based on present-day case studies and current industry practices. I learnt more on SMB’s music marketing programme than on any other course, workshop or conference I took previously. I attribute this to the teacher’s transparency, clarity and commitment to ethical practice. He equipped me with the information (including tips and tricks!) I need to create excellent marketing campaigns that stand out from the crowd.