Artist Management Course
Learn from your expert tutor, live in the virtual classroom

Would You Like To Become The Next Great Artist Manager?

Our Artist Management course provides current and future managers the most relevant and up-to-date skills, so they can expertly navigate the music industry and lead their artists to career success.


Matt Errington, an experienced artist manager and global music industry consultant, will guide you through the exciting world of music management. Over four comprehensive modules, he will provide you with the know-how, passion and confidence to oversee every aspect of your artists’ career, including sales, recording, publishing, live performance, brand partnerships, contracts and much more.

This immersive online course presents a rare opportunity to work closely alongside a respected music industry professional. Matt has successfully managed bands for over sixteen years. He recently won the ‘Music Export For Growth’ Award from The BPI and UK Trade and Investment, was appointed Expert Board Member for the European Union's Music Market Accelerator programme and has signed major recording and publishing contracts for his artists, garnering millions of streams and international critical acclaim in the process. In 2020, The Independent said “Errington is on a mission to not only change the perception of the industry, but to professionalise those within it.”


You’ll become equipped with the skills needed for a fulfilling and effective career in artist management,  just as so many of our students have! We’re proud of their achievements and enjoy keeping in touch and supporting them all in our Alumni Community. You can read about their experience of studying at SMB: The School of Music Business here.


We look forward to welcoming you to our Artist Management course and supporting you on your music industry journey.



  • The passionate, engaging and personal tutorship we’re renowned for

  • An opportunity to learn from a respected music industry professional

  • The most up-to-date, relevant and immediately applicable skills available

  • A feature rich, immersive and interactive online learning platform

  • A certificate of successful course completion, posted to you

  • An invite to join an active and supportive online alumni community

We will provide:

Available Course Dates


Online in our virtual classroom:

(Find out more about how our online courses work)

16 to 24 Feb 2022 | Every Wed and Thurs | 18:00-20:30 *
07 to 28 Mar 2022 |
Mondays | 18:00-20:30 *

06 to 27 April 2022 | Mondays | 18:00-20:30 *

* UK time - Limited Places Remaining

 Speak with a course advisor 
+44 (0) 207 078 4022


Meet The Tutor | Matt Errington


Hi, I'm Matt, the Artist Management tutor at SMB: The School of Music Business.

I began my career as a music journalist, working at national publications such as Time Out, Dazed and Confused and Spin magazine. I later became a successful music business entrepreneur, music marketer and artist manager, running campaigns for a host of successful bands that saw me work alongside the likes of photographer Rankin, sign major international publishing and recording contracts, lead headline tours of the UK, Europe, America and much more. Today I continue to lead campaigns that have secured millions of Spotify plays, international playlist support and streaming chart entries. In 2015, I won the Music Export For Growth award from The BPI and UK Trade and Industry, for my work developing UK artists overseas.  

In 2018 I was appointed Expert Board Member for Jump: The European Music Market Accelerator, co-funded by the Creative Europe Programme of the European Union, to help develop innovative new business models within the industry. From now until 2023, we will be supporting some of the most innovative music businesses in the world. You can also find me talking regularly at industry events, including SXSW, Liverpool Sound City, Line 6 What's Next Conferences, MIL - Lisbon International Music Network and many others.  I love passing on my knowledge and experience to help artists and new music business professionals find their feet in the business. 


"Errington is on a mission to not just change the perception of the industry but to professionalise those within it."


"Matt has been able to give his bands a major boost on an independent budget."


Expert Board Member of EU's Jump European Music Market Accelerator


Winner of 'The BPI's Music Export For Growth Scheme Award'


Guest speaker at:

Miguel Mermelstein
Sewar Bisharat
"Matt seems to make time out of nowhere since when I look back I can't figure out how we took this little time to learn that much content. The reason why I'm writing this review though, is because I just got a new job in the music industry and my new employer specifically told me that it was due to the course. To top it all up, Matt is super kind and still keeps in close contact to promptly help me with any doubts I may have."
Read the full review here
"What an amazing Artist Management online course and what an amazing tutor! This course was very interactive and beneficial on so many levels... other than the great material provided by Matt, he gave us all his time to explain to us all the modules in detail. You will not be able to find such a course with great material and a great tutor - trust me I’ve been researching for a while to find something close to this but none is comparable. Register, register and register because it’s going to be worth it!"
Read the full review here
SMB The School of Music Business - music business courses in London. Music industry short courses taught by music business professionals. Flexible, part time classes including artist management, music marketing, starting a record label, music publishing, music business basics and more.

Recent Reviews | Read More On Trustpilot

Topics Covered | Syllabus


Module One

  • What is an artist manager and what do they do?

  • Management skills and personal traits required for managing artists and bands

  • The artist/manager relationship

  • How to get into artist management - entry options

  • The trick of 'communication' the psychology of management

  • How are managers paid?  The commission and consultant model

  • The artist management contract: typical artist management contracts, contract negotiation, contract term, percentages, exclusivity, payment of services, power of attorney, expenses, earnings following contract period and financial terms. A sample artist management contract will be given to all students

  • Class discussion: Streaming and Spotify - how has streaming impacted our role, what is the future of streaming, and how do we secure revenue and promotional opportunities from streaming today

Module Three

  • Introduction to music business revenues

    • sources, structures & future trends

  • Impact of streaming on revenues and how we utilise this

  • Data analysis - the sources of data we examine and how it's used 

  • Entertainment lawyers - what they do, and why they are so crucial

  • Income from recording

  • Signing to a major label vs. signing to an independent label​

  • The recording contract

  • Advances - what they are, how they work and how to negotiate

  • Tour support from the record label

  • What the record label pay for and what is recouped

  • Producers - contracts, rates and functions

  • Income - PPD and net receipt deals

  • Royalty basis calculations - net album royalty rates

  • Payments - how money is collected and distributed

  • 360 deals, what is available and how they work in practice

  • Indie deals - working with independent deals on releases

  • Presenting your artist to a label - A&R meeting role-play

  • Class discussion: The health and wellbeing of you and your artist

Module Two

  • Artist management as a business: establishing your company

  • Artist evaluation: strengths & weaknesses, current landscape

  • The first meeting - from both artist & manager perspectives

  • Planning a career: short & long term goals and success trajectory 

  • Marketing and branding your artist

  • Building the team: finding the team members and understanding their roles and obligations (specifically social media managers, booking agents, publicists, pluggers and lawyers) – when they are needed, and how to manage them so they are all working together

  • Finding your artists - the art of management A&R

  • Class discussion: Brands and Business - how successful 

Module Four

  • Income from live performance 

  • Why live music is so important to the industry and it's revenues

  • The hierarchy of responsibility in live music

  • Booking agents & promoters - what they do and how they do it

  • Types of ticket - hard & soft tickets, fee deductions

  • Real example of an artists profit and loss sheet from touring

  • Tour management - day sheets, tech plots & riders

  • The performance contract - a guide to the key clauses

  • Secrets of selling out shows from expert promoters 

  • The business of merchandise 

  • Income from songwriting (Music Publishing)

  • How copyright works - a full guide

  • Mechanical licenses and compulsory licenses

  • An overview of music publishing and it's associated revenues 

  • Who are PRS, PPL and MCPS and what do they do?

  • Writer splits - working with multiple writers on a single track

  • Sync - getting music on adverts, film & TV soundtracks& games

  • Class discussion: Sources of funding for artists & new music businesses

FAQs | Frequently Asked Questions


Who is the course suitable for?

Our Artist Management course is for anyone interested in managing bands and/or artists, as well as those looking for a better understanding of the music industry. It's also perfect for artists who plan to self-manage their careers as well as current managers looking to learn new skills. You should be 18 years old or older. No previous experience is necessary.

Does the course take place online?

Yes. Until further notice, all of our courses will be taking place online, through our virtual classrooms. These online courses take place live, so you can interact with your tutor and other students in real-time! With high quality video and audio, live notes, quizzes and breakout group sessions - the virtual classroom provides an immersive learning experience, where ever you are in the world!

Will I get a course certificate?

Upon completion, students will receive a Certificate of Completion, signed by the tutor and the school directors, in the post.

Do I need to provide anything?

A pen and notepad is all you require! We also provide comprehensive notes throughout the course. You will need internet access and a web browser (Chrome/Firefox). Prior to the start date of your course you will receive a web link and a password to access the virtual classroom.

I have more questions...

No problem! You can call us on +44 (0) 207 078 4022, or email us at, and we'll be very happy to help.

Which topics are covered during the course?

  • What is an artist manager and what do they do?
  • Management skills and personality traits
  • Establishing the artist/manager relationship
  • Communication and the psychology of management
  • How managers are paid
  • The artist management contract
  • The first meeting with a potential client
  • Evaluating the artist and assessing risk
  • Finding and developing talent
  • Building a business team
  • Revenues and the fiscal landscape
  • Entertainment lawyers
  • The manager as a data analyst
  • Income from recording
    • Record labels - majors and indies
    • The recording contract
    • Advances and recoupment
    • Tour support from a label
    • Royalties and how they work
    • 360 deals and independent deals
    • Presenting your artist to a label - the pitch
  • Income from live performance
    • Booking agents and promoters
    • Types of ticket
    • Tour budgeting
    • Tour management
    • Merchandise
  • Income from publishing
    • How copyright works
    • Mechanical licenses and compulsory licenses
    • Public performance licenses and PROs
    • PRS, PPL and MCPS - a guide
    • Writer splits
    • A guide to sync deals
  • and much more

Enrol | Secure Your Place Today


Enrol online via our secure booking system powered by Paypal.

You will receive a confirmation by email upon booking.
Payment plan options are also available; for details email us here.

Tuition Fees: £449

SMB The School of Music Business - music business courses in London. Music industry short courses taught by music business professionals. Evening classes including artist management, music PR, music journalism, music marketing, starting a record label and more.

(Inclusive of VAT)